Search results for " Place Marketing"

showing 2 items of 2 documents

A Complex Adaptive System Framework for Management and Marketing Studies

2015

This theoretical work aims to analyze the choice of strategicmanagement activities, taking into account a complex systems perspective. Following this approach, we represent the firm as a complex adaptive system, in which the management must be able to develop and implement different behaviors in order to dynamically ensure the viability of the firm or system. This implies that the management governing the firm or system is capable of choosing, from among a number of heterogeneous entities, the relevant stakeholders within the competitive context and of creating and maintaining significant relationships with them, which are considered to be relevant in a turbulent environment. As an expressi…

EngineeringComplex Adaptive Systems Management Marketing Place marketingProcess managementOperations researchbusiness.industryComplex systemStrategic managementbusinessComplex adaptive systemSettore SECS-P/08 - Economia E Gestione Delle Imprese
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Cultural Product Management from Environment to Territorial Context

2014

This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.

Knowledge managementbusiness.industryCultural Product Place MarketingProduct managementContext (language use)BusinessSettore SECS-P/08 - Economia E Gestione Delle Imprese
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